Come trade you old pair of  jeans and get a $20 coupon towards a brand-new pair of Madewell jeans, a clean your closet kit from Thread UP, and a recycled bag so they can use it instead of plastic one! Madewell works with Blue Jeans Go Green, and all of the denim they trade in is either donated, if in good condition, or the fabric is recycled and made into home insulation for Habitat for Humanity homes.  So, none of the denim ends up at the landfill! It a win win!